Breathe Wellness Studio was built around a simple idea: wellness begins with the breath. My challenge was to translate that philosophy into a visual identity that felt calm, approachable, and distinctive enough to support everything from yoga and sound healing to coaching and community.

This also became the pilot project for what would become LaunchPad - an initiative pairing emerging designers with startups under senior creative mentorship. It was my first opportunity to lead another designer from concept through client presentation, setting the foundation for a mentorship model I've continued to refine through not only every LaunchPad project since, but every project.