To keep this case study light & frothy, I've only included the full video for my own personal fave from this series - Incent. Why is it my fave? A this point in the animation process, we were super comfortable with the animation system and visual world we'd built, and after much collaboration, we were almost psychically linked with the client, which made feedback and updates start to flow that much more easily.
I also just love some of the visuals and animations we used in this one. Coins falling into a little pile, circles squaring up with each other for a commission dispute. And I never could have expected how interesting I'd find an animated flow chart.
If you'd like to see more, you can view the whole series on Vimeo at the link below!
The Challenge
How do you explain six interconnected enterprise products in a way that makes someone immediately understand the value of the entire ecosystem?
This was our challenge. Xactly had built an incredibly intelligent sales commission & performance management platform, but its value was kind of difficult to communicate. Each product solved a unique piece of the sales planning and commissions process, but their greatest strength was how they worked together - creating what they often referred to as a "Revenue Lifecycle".
Xactly needed a clear, engaging story & series, helping prospective customers quickly understand not only what each product does, but how the entire platform creates a continuous cycle of smarter revenue decisions.
